GEO and AEO, in plain words

Search used to be ten blue links. Now people ask a question and often get one answer, written by a model.

GEO and AEO are the work of being a source that answer is built from. They sit on the same foundations as good search work, with a sharper edge.

What changes: lead with the answer. Structure the page so it is easy to lift. Be specific. Say the same true thing about who you are everywhere you appear. Models tend to quote what is clear and checkable.

What does not change: the page has to be true, useful and easy to find. No trick replaces that.