We build brands.Here is why,and how.
Why we exist
Because the pieces never agreed.
We kept meeting good businesses that felt temporary. A logo from one place, a campaign from another, a website from a third. Each was fine. None agreed. So the business looked like what it was: a set of purchases, not a brand.
WBB exists to build the whole thing, in one room, to one standard.
What we believe
- A brand is every decision you make, noticed.
- Consistency is a form of respect for the customer.
- Craft is how people decide whether to trust you.
- The best brand work feels obvious afterwards. Getting there never is.
How we think
We start with research, because opinions are cheap. We find the idea before the style.
We build systems rather than assets, because systems keep working after we leave. And we measure what happened, because good intentions are not results.
Our approach to AI
AI helps us move faster. People make the important calls.
AI is part of how we work at WBB. We use it for research, brainstorming, data analysis, content development, coding assistance, testing, and other parts of our workflow.
It helps us explore more ideas, handle repetitive tasks, and work more efficiently. That gives us more time to focus on the problems we're solving and the quality of the work we're creating.
But we don't simply hand a project over to AI and accept whatever comes back. Our team guides the process, makes the key decisions, reviews the output, and refines the work before it reaches the client.
We use AI wherever it adds value, while keeping human judgement, creativity, and experience at the centre of what we do.
Better tools. Human thinking. Work that makes a difference.
How we work
We start with questions, not a pitch. We work in small, senior teams. We show work early and often. We write things down, so you can use the brand after we have left. And we stay available after launch, because brands do not stop at launch.
We also consult
Some businesses do not need us to build anything yet. They need someone to think with.
We advise on brand, marketing, digital and the sensible use of AI: what is working, what is not, and what to do next. It sits underneath the creative work, and you can stop there or carry on into the build.
What makes us different
Most agencies now say they are “powered by AI.” We would rather be known for who is behind the work.
Creative at the core. Strategy underneath. Technology in the engine. People at the centre.
The peoplebehind WBB.
From branding and websites to content, technology, and marketing, we work across disciplines to turn ideas into something real.
01
Satish Chand Gupta
Founder & Project Lead
Satish leads WBB and works closely with clients to turn their ideas into clear plans. From strategy and partnerships to project coordination and delivery, he keeps the bigger picture in focus and helps move projects in the right direction.
02
Sunishtha Rajput
Co-founder & Senior Project Manager
Sunishtha keeps projects organised and moving forward. She coordinates timelines, people, and deliverables to make sure everyone is on the same page and the work stays on track.
03
Nishaad Japsi
Creative Director
Nishaad leads the creative work at WBB, shaping brand identities, visual concepts, and design systems. He focuses on making brands distinctive and consistent across different platforms.
04
Naman Kumar
Filmmaker & Video Editor
Naman brings ideas to life through video. From social media content to brand films, he works on creating engaging visuals that tell stories and connect with audiences.
05
Jyotibrata Mondal
Filmmaker & Photographer
Jyotibrata creates visual content for brands, campaigns, and businesses. Through photography and video production, he captures the details that help communicate a brand's personality.
06
Lukas Weber
Web Architect & Front-End Developer
Lukas turns designs and ideas into working websites. He focuses on building digital experiences that look good, work smoothly, and are easy to use across devices.
07
Elena Rostova
AI & Search Strategist
Elena helps brands improve their visibility across search engines and AI-powered platforms. Her work includes SEO, answer engine optimisation (AEO), and generative engine optimisation (GEO).
08
Mateo Silva
Brand Copywriter
Mateo helps brands find the right words. From website copy and brand messaging to campaign content, he makes ideas easier to understand and gives businesses a consistent voice.
09
Freja Lindqvist
Paid Media & Growth Analytics
Freja works on paid advertising and campaign performance, helping businesses understand what's working, where their budget is going, and how their marketing can improve.
Ambition hasno postcode.
We are headquartered in Ayodhya, with a team working across the globe. Good work does not need a famous address. It needs a standard and the people to hold it.
Bungalow no. 6, MG Road, Ayodhya Cantt, Ayodhya 224001
Teammates work from India and Europe.
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