Brand

A logo is the smallest part of a brand. We start with research, find the idea underneath your business, and build everything that expresses it, so every touchpoint says the same true thing.

What we do

• Research your market, audience and category.
• Define positioning, messaging and the story you tell.
• Name things, and check the names can be owned.
• Design the identity, then write the rules for using it.

People lead

The reading of the research, the positioning, the naming and every identity decision.

AI assists

Desk research, competitor and trend scans, naming longlists, variant exploration. Always reviewed by a person.

Typical deliverables

• Market and competitor research
• Brand strategy and positioning
• Messaging framework
• Naming
• Visual identity and logo
• Graphic design systems
• Brand guidelines

What changes for you

You are easier to explain, easier to recommend and harder to confuse with a competitor. Future work starts from a clear brief.